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Life Insurance Awareness Month 

If there is one thing we’ve learned through the pandemic, it’s that life is fragile and it’s important to prepare for the unexpected. Our hope is that this heightened awareness will encourage more Americans to get the life insurance coverage they need.

Recent LIMRA research shows that 42% of households would face financial hardship within six months should a wage earner die unexpectedly — 25% would suffer financially within a month.


Would you be affected if you or the primary wage earner in your family passed?


One in three homes say that they would have immediate trouble paying living expenses. According to a LIMRA study, most people believe life insurance is as much as three times more expensive than it is. 

No one likes to think of how death can affect their loved ones, but it’s important to know what you can leave them after your passing. Life insurance was created to give your family a peace of mind in an otherwise tragic time.

Danica Patrick

As a Professional Race Car Driver. driving race cars is risky. Not having Life Insurance to take care of your family is riskier.

Driving race cars for a  living means going 200 miles an hour around a track with concrete walls. I know the risks, which is why I've has life insurance since the start of my career, But that's not the only reason I own it.

As a teenager both my parent's lost their fathers, Neither had life insurance. My mom was one of five kids and remembers her mom having to sell most of the family farm as a result, So my parents made sure that they had coverage to take care of my sister and me in case something happened to them.

But so many people are taking an unnecessary risk by not protecting their families with that financial safety net. It means your loved ones would suffer financially if something happened to you.

It's time to protect your family's financial future. 

Anthony Anderson’s Personal Story

You may know Anthony Anderson from his hit TV show Black-ish and as host of Eating America (as well as his many movie roles).

As a young boy growing up in Compton, Calif., Anderson saw the importance his family placed on life insurance. While his parents didn’t have much, they did have Mary—or as Anthony’s family called her, ‘The Insurance Lady.’ Mary was a fixture in the Anderson home, visiting the family throughout the year to review and update his parents’ life insurance policies. She even sold Anthony his first life insurance policy when he turned 18.


Now, a husband and a father, Anthony understands why his parents made life insurance a priority and has made it a priority for his family to be protected.


“Even on their limited income, my mom and dad instilled upon all of us the importance of planning for the future and the fact that tomorrow isn’t promised to anyone,” Anderson says. “I know how hard it is to lose someone you love. An accident took my brother when he was 26 and shortly after, I lost my father to diabetes, a disease I, myself, live with today. It was rough getting through those deaths, but the fact that they both had life insurance made it so much easier.”

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Financial 411, Robert Goldsmith, and Deanna Goldsmith are representatives of Financial Fitness & Insurance Servcies, LLC, a Nevada Corporation.  Robert has been a licensed insurance and financial professional since 1982 and is a member of the National Ethics Association and National Association of Professional Agents.  Deanna Goldsmith is also a member of the National Association of Professional agents and has earned her certificate as a National Social Security Advisor. Deanna Goldsmith has been a licensed insurance professional since 2003. Financial Fitness & Insurance Services, LLC, Robert Goldsmith, and Deanna Goldsmith do not provide legal or tax advice, any information perceived as legal or tax advice is purely consequential.  For legal or tax advice you should always consult a licensed tax advisor or attorney.

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